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TopTrending.Toys (“we”, “our”, or “us”) operates this website to help users discover toy and gift ideas. This Privacy Policy explains how we collect, use, and protect information when you use this website.
We do not intentionally collect personal information unless you choose to contact us directly by email. In that case, we will receive your email address and any information you include in your message.
With your permission, we use optional lightweight first-party analytics to understand how the catalogue is used. Analytics do not run until you select Accept analytics. When enabled, the system records:
You can reject analytics or change your choice later using Analytics settings in the site footer. Rejecting analytics does not affect browsing, catalogue features or retailer links. The selected IE or UK market is a site preference and is not treated as your physical location. We do not store IP addresses in the analytics Events table, and we do not use fingerprinting, advertising identifiers, session recording, mouse tracking or third-party analytics scripts.
The site uses local browser storage for your selected currency/market and favourites. It also stores your analytics choice as accepted or rejected. The anonymous analytics browser key is created or used only after you accept analytics. The key is not a name, account or advertising identifier, but it can persist until you reject analytics or clear this site's browser storage. Rejecting removes the analytics key. A different browser or device receives a different key, and people sharing one browser profile may share a key.
Some links on this site may be affiliate links. When you click an affiliate link, the retailer or affiliate network may use cookies or tracking technologies to record that you came from our website. This allows us to earn a small commission if you make a purchase.
We do not receive personal payment information or account details from these retailers or networks.
After you accept analytics, events are sent only to our own website endpoint and stored in our private analytics database. We do not load Google Analytics, Meta Pixel or another third-party analytics script. Retailers and affiliate networks have their own privacy policies and may process data under their own terms after you follow an external link.
We retain email correspondence only as long as necessary to respond to your query or maintain reasonable business records. We also retain aggregate and event-level first-party analytics for operating and improving the catalogue; retention periods may be reviewed as the service develops.
If you contact us and we hold personal information about you (for example, your email address), you may request that we delete it. To do so, please email us at hello@toptrending.toys.
If you have any questions about this Privacy Policy, you can contact us at: